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Housewives Anonymous

After finding a community of 20 people who were embarrassed for feeling that they were “addicted” to watching the Real Housewives shows, I created a mobile app that would allow them to connect with fellow watchers without feeling ashamed.

 

I wanted to play up the exclusivity that the women of the various Real Housewives shows feel that they deserve. I kept the app sleek and clean in design, to help the user feel classy rather than embarrassed about their addiction.  This app allows them to connect secretly, and one is required to be invited to sign up for the app. This app also serves as the user’s go-to for the latest news on the housewives themselves.