Volpe

Volpe comes from the Italian translation of the word “fox”. The challenge of this project was to create a hypothetical client brief for a winery, and then continue to create a branding concept for that winery.

The winery I created was marketed toward men and women between their mid-20s and mid-50s who are hard-working and adventurous, yet laid back. I created an image-based logo and then continued to implement that logo into the company business card, letterhead, envelope, wine bottle labels, and an animation of that logo.

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